Start your own countdown to launch right now. This GE spec commercial, created by BYU’s AdLab students, won 2018's best in show at the National American Advertising Awards, or ADDYs. The AdLab also won the top award last year for this charming Vespa Ad.

Stadium of Fire is the hot ticket on the Fourth of July, a big part of America's Freedom Festival at Provo. And we are giving away four tickets to a lucky BYU Today reader. Don't miss the ooh- and ahh-inspiring fireworks display and rocking concert with headliner One Republic. Only one entry per person, please.

Just in time for the new hymnbook announcement, Karen Lynn Davidson, author of a few LDS hymns, including "Each Life that Touches Ours for Good," shares seven tips for writing sacred verse.

After decades of war, more than 82,000 American soldiers are still missing. Students at the BYU Center for Family History and Genealogy are working with the Defense POW/MIA Accounting Agency to return the remains of missing soldiers to their families.

In a recent devotional, nursing professor Beth Luthy shares how Heavenly Father uses times of suffering to transform us into instruments of healing in His hands. Watch highlights, the full devotional, or read a recap.

A new BYU study shows that today's dads are spending more time with their kids and providing more emotional support than in the past. Be sure to read to the end, where the BYU sociology researchers provide a few fathering tips.

BYU animation students created Beat Boxers—a cross between Mortal Kombat and Guitar Hero—for thousands of industry bigwigs and gaming superfans in Los Angeles and won E3's College Game Competition. Check out the action as classical-music–inspired character Maestra and rock-music–inspired Riff try to smash each other in this short gameplay demo.

Recent ad grad Taylor Dahl discovered a box of fascinating images of his grandfather taken more than 50 years ago with an Argus C3. Armed with the same model of mechanical camera, Dahl tried to recreate as many of the photos as possible during a BYU study abroad trip. Read the Deseret News story or browse Dahl's own compilation of maps and images.

Taking on a solo adventure as part of a 30-day survival course, Susan Vincent faced quicksand, rain-soaked supplies, darkness, and eventually, overwhelming fear. Then, at the mouth of a nearby cave, she saw something that caught her breath.

After taking the ACT seven times, Melissa McDonald still found her final score disappointing. And while her academic persistence and extracurricular activites got her into BYU, pursuing a college degree presented even more challenges for this family-life undergrad.

Here's one more reason to choose the right: 53 percent of crossing path accidents happen when motorists are making left turns (compared to 5.7 percent for right turns). Read the research by BYU traffic engineers and why they suggest replacing painted lines with raised medians in busy intersections.